About Us

Leading Supplier and Distributor of Chilled and Frozen Food

Incorporated in 2006, Heinrich Food is an importer and distributor of chilled and frozen meat and seafood, serving mainly the B2B market consisting of cafes, restaurants and food courts. Heinrich Food is also ISO22000 and BizSafe Level 3 certified.


Heinrich Food’s success stems from our three promises to our customers:
  • If you order, we would always deliver.
  • If you are our customer, we would always keep stock for you.
  • If a product is out of stock, we would always source alternatives for you.
To recognise the success, Heinrich Food has been awarded the SME1000 award* for 4 consecutive years from 2016 to 2019.

* This award is only given to the top 1000 performing SME in Singapore.


About The Founder

With 25 years of experience in the food service industry, Cindy Hein is no stranger to the food supply scene.
She has worked with an MNC food service company before venturing out on her own in 2006 to start Heinrich Food.
She has differentiated herself from her competitors by adding a personal touch to the way she sells, through caring for the challenges that keeps her customers awake at night. This has given rise to the 3 promises to her customers.
For all the hard work over the years, she has been awarded Women’s Entrepreneur of the Year 2017, Teochew Entrepreneur of the Year 2016 and the Spirit of Enterprise.